EEEGR 25 – Our Strategy and Purpose

Why We Exist

EEEGR (East of England Energy Group) exists to support, connect, and promote the energy industry across Norfolk, Suffolk, and Essex.

We unite business, education, and government to create jobs, investment, and skills that make our region the UK’s clean energy powerhouse.

Everything we do must link back to our 5 Core Principles for Energy in the East of England:

Environment, Sustainability and Biodiversity

Education, Skills and Job Creation

Economic Prosperity

Growth of the Supply Chain

Regional Engagement

These five principles guide every decision, project, and partnership we make — from the House of Commons Reception to Skills for Energy, the SNS Conference, and every communication we publish.

Our Mission

To drive growth, skills and sustainability across the East of England’s energy sector — connecting people, projects, and purpose to secure a strong, low-carbon future.

Our Values

Integrity – we do what’s right, not what’s easy.

Collaboration – we achieve more together.

Innovation – we look ahead and act boldly.

Responsibility – we protect our people, planet, and finances.

Pride – we celebrate the East of England and those who power it.

Our Quality Pillars

How we deliver our work every day:

Professionalism – we plan well, deliver well, and represent EEEGR with pride.

Accountability – we take ownership, keep promises, and learn from results.

Consistency – every event, email, and interaction reflects our standards.

Responsiveness – we listen, act, and adapt quickly.

Impact – everything we do must add measurable value.

“Quality isn’t a task — it’s a habit we all share.”

Our Strategy

Next 12 Months

• Strengthen membership and engagement – clear communication and visible results

• Deliver outstanding events that educate, connect, and promote the region

• Improve marketing and PR to keep EEEGR and our members visible nationally

• Ensure financial resilience – small surplus, growing savings

• Build a workplace where pay, support, and teamwork make people want to stay

3–5 Years

• Be recognised nationally as the voice of the East of England energy sector

• Have strong Sector Councils influencing government and policy

• Expand Skills for Energy to become the recognised route into industry careers

• Embed environmental responsibility in all activities

• Maintain financial strength with reliable income and reinvestment

How We Work Financially

We’re a not-for-profit business, but we must still run like a professional organisation.

Income:

• Membership subscriptions

• Sponsorships and events (SNS, Awards, House of Commons)

• Projects and partnerships

Costs:

• Staff, venues, technology, and marketing

What we do with any profit:

• Save a little for financial stability

• Reinvest the rest into work that supports our 5 Core Principles – skills, environment, community, and member value

In short:

“We don’t aim to make big profits — we aim to make a big difference.”

We must be strong enough financially to reward our people fairly, retain great staff, and run ourselves efficiently and proudly.

House of Commons Reception

Our most strategic event, showcasing the East of England’s energy excellence at the heart of government.

It delivers on all 5 Core Principles by:

• Influencing policy on sustainability, skills and growth

• Showcasing companies and regional innovation

• Promoting investment and supply chain opportunities

• Strengthening regional identity

In short:

“It’s where the East of England’s voice is heard in Westminster.”

End of Year Awards

Celebrating success and supporting our mission:

• Income: helps fund our operations

• Networking: brings members together

• Reputation: raises regional profile

• Recognition: showcases excellence in skills, innovation, and community

In short:

“A celebration of excellence that powers our future.”

SNS Conference & Exhibition

Our flagship event – essential for members and the region.

It delivers:

• Knowledge sharing and insight

• Networking and new business

• Economic prosperity through collaboration

• Regional engagement with national attention

• Community spirit and fun

In short:

“SNS is where business, knowledge and opportunity meet.”

Skills for Energy

Delivers Education, Skills and Job Creation:

• Connects schools, colleges, and employers

• Supports apprenticeships, internships, and training

• Inspires the next generation of energy professionals

• Shapes future policy and career pathways

In short:

“We grow people who power the future.”

Sector Councils

Deliver Growth of the Supply Chain and Knowledge Sharing:

• Bring experts together to share and collaborate

• Influence national policy and innovation

• Identify opportunities for local and global growth

In short:

“They make the East of England smarter, stronger, and more connected.”

Our Website

Our website is our main public platform – the window to everything we do.

It’s where members, partners, government, media, and the public learn who we are and why we matter.

It exists to:

• Showcase our members through the online directory

• Promote upcoming events (SNS, Awards, networking sessions, etc.)

• Publish industry news and updates that keep the region informed

• Highlight skills programmes and career opportunities in energy

• Share EEEGR’s achievements and case studies

• Host the jobs market, helping employers and candidates connect

• Act as the evidence base when we speak to government or media — showing activity, momentum, and results

In short:

“Our website is our shop window, our information hub, and our public record.”

Keeping it up to date, clear, and professional builds credibility, supports our members, and strengthens every other part of our strategy — from PR and recruitment to event attendance and sponsorship.

Networking & Learning

Supports Regional Engagement and Community Building:

• Speakers Club: builds confidence and communication

• Networking Breakfasts & Lunch and Learns: encourage collaboration

• Site visits and local events: showcase member excellence

In short:

“Every event grows relationships and opportunities.”

Marketing, PR, and Communications

We do our own marketing and PR because it keeps our voice authentic, agile, and aligned with our 5 Core Principles. Remove all irrelevant and unused streams i.e Youtube, X & Facebook from Website.

• Newsletters: keep members informed and proud

• LinkedIn: builds our reputation and reach nationally

• Press releases: tell the region’s story to government and media

• Consistent branding: makes EEEGR instantly recognisable and trusted

• Remove all irrelevant and unused streams i.e Youtube, X & Facebook from Website.

• Consider creating an Instagram page with LinkedIn as our main focus.

• Maintain a central role in government engagement – meet with MPs, represent the energy sector broadly, and ensure regional interests are communicated, complementing Sector Council lobbying efforts.

In short:

“If people don’t see it, they can’t support it.”

AGM and Legal Obligations

As a company limited by guarantee, EEEGR must:

• Hold an Annual General Meeting (AGM) each year

• Report transparently to members on our performance and finances

• Elect and confirm directors who guide the organisation

• Meet all legal and financial standards required of us

In short:

“The AGM protects our integrity, builds trust, and keeps us accountable.”

Our Promise to Each Other

• Everything connects back to our 5 Core Principles