The CTV Clarity Project: Better Stories and Better Vessel Insights – Turner Iceni Ltd
Company Information
We are a crew transfer vessel owner working in offshore wind. What this means is we provide transport services to wind farm owners to get their technicians from shore and onto wind turbines. Our vessels hold up to 12 passengers, and we physically push onto the turbines with our specialist vessels allowing the technicians to safely transfer onto the ladders at the base of the turbines. We wait out for them to carry out their maintenance works and then take them back to shore. We also carry out more complex and bespoke operations supporting the offshore wind sector (these are less common).
Project Overview
Turner Iceni vessels carry up to 12 passengers and use specialist techniques to push onto turbines, allowing technicians to safely transfer onto ladders at the base of the turbine.
Once technicians are offshore, Turner Iceni vessels remain on standby while maintenance works are carried out before transporting technicians safely back to shore. In addition to standard crew transfer operations, Turner Iceni also undertakes more complex and bespoke operations in support of the offshore wind sector.
We have a back-office team, and currently our website is managed by our Commercial Department and a third-party IT provider. The website is hosted by a content management system. This means that making changes internally is very accessible. For a while now, we have wanted to improve:
A) the visibility and technical overview of our fleet on our vessel page and
B) produce industry leading opinion pieces, FAQs and blog posts to be used and circulated to our customers and social media networks.
The impact we intend is to demonstrate we are industry leaders and improve engagement/visibility.
Project Aim
The aim of this project is to improve Turner Iceni’s customer engagement and digital presence by clarifying how its fleet operates, improving the presentation of vessel information, and creating industry-focused written content that demonstrates expertise in marine and offshore wind operations.
Why This Project Is Valuable
Turner Iceni is a medium-sized business with an internal commercial team and a third-party IT provider supporting its website. The website is hosted on a content management system, allowing internal updates to be made easily.
The intended impact is to demonstrate industry leadership and improve engagement and visibility with clients and the wider offshore wind sector.
What You Will Do
• Produce draft blog articles and opinion pieces as Word documents for review by the Commercial team
• Support the creation of a new Articles and Blogs section on the company website
• Review the existing website and identify user-level improvements
• Work with the Commercial team to action agreed website updates
• Review internal documentation for each vessel (11 vessels in total)
• Check that vessel data presented on the website matches internal records
• Carry out general office duties such as printing and document organisation
Science, Engineering and Technical Understanding
• Learning how offshore wind crew transfer vessels operate
• Understanding marine logistics and offshore maintenance operations
• Interpreting technical vessel data and specifications
• Communicating technical information clearly to non-technical audiences
• Understanding how digital platforms are used to support marine and renewable energy businesses
Planning and Organisation
• Plan and manage tasks related to research, writing, and website review
• Organise draft documents and feedback clearly
• Track progress across multiple content and website tasks
• Work independently with support from the Commercial team
• Ensure accuracy and consistency when handling vessel data
Skills Developed
• Project management
• Microsoft Office
• Research
• Problem solving
• Self-motivation
• Organisation
• Sales and marketing awareness
Final Outputs
• A new Articles and Blogs section for the Turner Iceni website
• A set of blog articles on topics of interest within the offshore wind industry
• An improved and clearer vessel overview page showing fleet capacity
• Verified vessel data that matches internal documentation
• Content suitable for sharing with customers and social media networks
Reflection and Evaluation
Your report can include:
• What you learned about marine operations and offshore wind
• How vessel information and content can improve customer understanding
• What worked well when reviewing and improving website content
• Challenges encountered when verifying vessel data or drafting content
• How confident you are that the outputs meet Turner Iceni’s aims and why
https://www.crestawards.org/resources/crest-gold-student-guide